WE ARE BLUEFISH
When you need to tell your story, in a way that excites, inspires and compels action, call us.
We can help you express who why you stand apart from your competition, in a way that resonates with customers, prospects and, just as importantly, with your employees and recruits.
We are Bluefish – a team of marketers and storytellers skilled at positioning, branding,
customer acquisition and video.
Positioning • Audience Insights • Brand Articulation
Video Storytelling • Social Media • Lead Generation
FEATURED CLIENTS
SUFFOLK CONSTRUCTION
Positioning
Brand Articulation
Video Storytelling
Social Media
A $1B construction management company was looking for a way to set itself apart. We found the answer: to use technology to build more efficiently than others. The tagline “Build Smart” became the rallying cry and all brand executions followed suit, as did a $3B run rate.
MAUI JIM
Audience Insight
Positioning
Brand Articulation
Lead Generation
Social Media
A 30+ year old Hawaiin sunglass brand needed a finer point on its positioning. We helped them discover how their customers saw them – as a brand that celebrates friends and family enjoying life and the beauty of the outdoors–not who won the tennis or golf match. The new position brought customers closer and attracted more with similar beliefs
ELECTRIC SUPPLY CENTER
Audience Insight
Positioning
Brand Articulation
Video Storytelling
Lead Generation
Customers told us their go-to distributor needs more than inventory to win the bulk of their business. They need a supply chain partner that will go the extra mile, the hustle and works hard to help them win more business and over service their customers. The tag “Driven to help you compete” became the brand compass and led retail strategy, product and service development and brand tone including a now iconic black product box found on construction sites everywhere.
CONTACT
Let’s Talk!
Contact:
Jim Porter
617.835.3537
jim@bluefishteam.com
